Programme
MODULE 1 - STRATEGY
Strategies and Markets
• The concept of strategy• Tools for strategy development
• Industry analysis
• Firm resources and core competencies
Development of IP-based Strategies
• IP in the concept of strategy
• IP strategy development
• IP and competition analysis
Legal
• General principles of IPR
• Trademark law
• Copyright law
• Patent law
• Design law
• Unfair competition law
MODULE 2 - DECISIONS
Decision
• Decision theory
• Game theory
Accounting and Controlling
• Accounting standards
• Intangible assets in accounting
• Intangible assets in controlling
Valuation and Economic Analysis
• Patent valuation
• Brand valuation
• IP due diligence
• Economic analysis of IP
Legal
• IP and international private law
• Legal aspects of patent valuation
• Competition law
MODULE 3 - IMPLEMENTATION
Innovation Management
• Dynamics of technological innovation
• Patent information in the innovation process
• IP management in R&D collaborations
Operational IP Management
• Filing strategies
• Monitoring
Legal
• Geographical indications
• Alternative dispute resolution mechanisms
• Trade secrets and technology transfer
MODULE 4 - ORGANIZATION
Organization
• Business organization
• IP management organization
• IP outsourcing
• Transfer pricing
Institutional Economics
• Property rights theory • Transaction cost theory • Agency theory
Legal
• Law of contract
• Licensing agreements
• International IP law
• IP taxation
• International trade and commercial law
MODULE 5 - LEADERSHIP
Leadership
• Motivation
• Delegation
• Human Resource Management (HRM)
Optimization and Control
• IP process optimization
• Management control systems
Legal
• IP enforcement
• Trademark strategies
MODULE 6 - BUSINESS DEVELOPMENT
Business Development
• Business models
• Entrepreneurship
• Open innovation
• Change management
IP-based Business
• IP business models
• IP management and industry specifics
• IP finance
